PatenTrim’s Marketing Approach

PatenTrim’s marketing is awesome.

Why?

Because they don’t use a bunch of fake testimonials and doctored up (We Love Photoshop!) before and after photos.  I mean seriously, have you seen some of these before and after photos?  The people aren’t even the same ethnicity.  It’s disgusting to think that the diet pill industry thinks consumers are so stupid.

And it’s disgusting to think how many consumers fall for this stuff time and again, handing over their hard earned money to these diet pill people.

PatenTrim says it like it is:  “Here’s our product.  Here are the ingredients fully disclosed.  Evaluate it on its merits and give it a shot.  Lifetime guaranteed.”

PatenTrim doesn’t use a proprietary blend because it doesn’t have to.  It’s not hiding where they cut corners because PatenTrim doesn’t cut any corners.

Anyway, that’s just my take.  We’ll see how I get along with PatenTrim over these next few weeks.  My package should arrive in a day or so.  I’m pretty jazzed about trying it.

Add comment August 20, 2008

PatenTrim’s Ingredients

PatenTrim only contains ingredients that are backed by clinical research.  PatenTrim doesn’t throw a bunch of garbage at you, using the latin names of ingredients to make it sound better, or more exotic, than it actually is.

Here’s a listing of PatenTrim’s ingredients:

  • ChromeMate (200 mcg) – way better than Chromium Picolinate, this helps regulate your blood sugar, which aids in weight loss.
  • Super Citrimax (1,400 mg) – used as a stimulant that doesn’t cause jitters, and also as an appetite suppresant.  It’s a standardized amount of citrus aurantium (synephrine).
  • Green Tea Decaffeinated 50% EGCG (1,000 mg) – Green tea has mountains of research to back it up as an effective themogenic agent.  It will increase your metabolic rate, which helps you burn calories.
  • ForsLean – 10% Forskholin (250 mg) – Forskholin helps maintain lean body mass when you’re dieting, which is key to keeping your resting metabolic rate as high as possible.
  • Gymnema Sylvestre (200 mg) – this ingredient has been used in Indian medicine for hundreds of years for its many health benefits, including weight loss.
  • BioPerine (5 mg) – this is derived from black pepper (the perine) and is great in helping your body absorb vital nutrients.

PatenTrim contains not only clinically researched ingredients, but also has those ingredients at the clinically proven amounts.

Why is this important?  You’ll see a diet pill company jump on the Super Citrimax bandwagon, cite all of this research they have for it, and then include 200mg — enough to do, well, nothing.  PatenTrim takes it all the way and includes the amounts that matter.

Add comment August 19, 2008

PatenTrim Diet Pills

Something I noticed when I went through the Patentrim website is their marketing tactics, which I’ll probably discuss in depth later. It’s a refreshing no bull approach selling diet pills. PatenTrim doesn’t have testimonials or before and after pictures which most diet pill companies fake anyway. Patentrim just really tries to sell you on their ingredients and their clinical dosages of each ingredient. It will be interesting to see the feedback they get from users.

I’m going to watch and see if consumers actually care about ingredients or if they really are just emotionally charged when they see some scantily-clad woman who (by inferrence) dropped a ton of weight using some diet pill.  PatenTrim is all about letting consumers decide which ingredients are best and then making an informed decision.  What a nice break from the junk we put up with in the diet pill industry as consumers.

Add comment July 9, 2008


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